She also says that while her team has really begun to understand the business model innovation that’s possible, they don’t yet understand how to take it forward.
This shift is coming.We've already seen other sectors - entertainment, retail, music - being disrupted over the last 25 years.
Rather than resisting the process, the big players of the construction industry need to acknowledge the reality of where we’re heading.They should be evaluating the types of opportunities this will create and figuring out how to shape themselves in order to take advantage of those opportunities.They need to work out how to address the vast, global market that’s on the way.
We are now starting to see people considering these issues.. P-DfMA for the future.From the aging demographic to the impact of COVID-19, the challenges facing the construction industry have never been starker.
This reality, coupled with a climate crisis the construction industry is significantly contributing to (producing 39% of global carbon emissions), means that we are faced with an urgent need for action.
The good news is that all of the enablers needed to take the industry forward are already in place.The metals, once purified, don’t look like much – a grey powder – but they are hugely expensive..
They take a product like a catalytic converter, and the first process is to smelt it.They start with just 0.3% of valuable metal by volume and after smelting, it's still a very small quantity of metal, but it’s at a size that they can put it in the back of a truck to be taken to the refinery where the valuable metals are extracted.. Their present refinery was built in 1965, and is in need of replacement.
Our first job was to look at all sorts of options about where they might build a new refinery, from the UK to Europe to Asia.For a number of reasons, the UK was the best option.